How a Group Culture Can Become Narcissistic

What is a group of narcissists called?

Collective narcissism, also known as group narcissism, is not simply a gathering of a few people with narcissistic traits. Rather, it is a condition in which groups of people collectively believe in the superiority of their group or organization over others.

Even more concerning, this phenomenon is often accompanied by a shared conviction that the group’s superiority is unjustly ignored or denied by others.

Collective narcissism can be observed in almost any type of cooperative group, including:

  • Religious groups
  • Activist groups
  • Political parties
  • Charitable organizations

While it is possible for people with narcissistic personality disorder or narcissistic traits to gather, not all members of a narcissistic group will necessarily exhibit narcissistic behaviors.

Collective narcissism is related to the culture of the social circle, not the individuals.

The role of positivity within the group

The feeling of belonging to a group can be wonderful, even if that group exhibits collective narcissism. This relates to what is known as “intravenous positivity,” but not all types are created equal.

Group narcissism refers to a group’s sense of superiority over other groups. It is a form of defensive intravenous positivity, which focuses on:

  • External validation
  • Sensitivity to threats
  • Negative consequences for external groups

Intravenous positivity, which is found in groups without narcissistic tendencies, stems from an individual’s self-acceptance within the group. It is typically able to withstand threats without the individual actively seeking to confront them.

Examples of Collective Narcissism

Examples of collective narcissism include sabotaging another group’s efforts through misleading advertising or vandalizing another group’s property “to prove a point.”

Collective narcissism can also be observed in comments such as:

“If people listened to us, these problems wouldn’t have happened.”

“Do you realize what we’re trying to do here? We’re the only ones trying to change the world.”

“We don’t care about them. They’re not human.”

Causes of Collective Narcissism

Not all narcissistic groups begin with a group-oriented belief or a defensive positivity toward the group.

One person with narcissistic traits or a narcissistic personality disorder in a position of power may be enough to change the situation.

According to Rev. Sheri Heller, a licensed social worker and psychotherapist in New York, a narcissist may appear empathetic and committed to the group’s goals. They may even choose a noble cause to champion as a way to maintain an image of altruism.

Related : What to Do When a Narcissist Sees You Happy

She argues that maintaining this personality within a group environment often ensures the conformity of others and can ultimately transform the group into a narcissistic extension.

She explains, “When a group, its ideology, or its platform becomes mired in self-importance and arrogance, seemingly benevolent goals can become a means to acquire money, power, and fame.”

Once a group culture becomes narcissistic, a reputable 2020 study identifies four key factors that perpetuate this culture:

  • Entitlement and exploitation
  • Domination and arrogance
  • Apathy
  • Admiration

The Five Types of Narcissism

According to diagnostic criteria, there is only one type of narcissistic personality disorder.

Narcissistic personality disorder is defined in the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition (DSM-5), as a Cluster B personality disorder, consisting of volatile, emotional, or dramatic traits that impair basic functioning.

However, narcissistic personality disorder and narcissistic behaviors are often classified within a broad spectrum, which may include multiple types of narcissism based on the predominant traits.

Narcissistic personality traits may be present without a person having narcissistic personality disorder. Narcissistic traits are only classified as a disorder if they significantly and negatively impact a person’s life.

Covered Narcissism

Covered narcissism is often the opposite of what is commonly considered narcissism. Instead of being overt and ostentatious, subtle narcissistic behaviors include things like:

  • Seeking sympathy
  • Withdrawal
  • Appearing sensitive or easily affected by emotions
  • This type of narcissism is sometimes called fragile narcissism.
  • Overt Narcissism

Also known as grandiose narcissism or leadership narcissism, overt narcissistic behaviors fit the classic stereotype, such as displaying entitlement and arrogance.

You may also have a tendency to exploit those around you without any empathy.

Malignant Narcissism

Malignant narcissism is considered one of the most severe forms of narcissism, and its behaviors include:

  • Violent revenge
  • Aggression
  • Paranoia

Malignant narcissism may also manifest as taking pleasure in the suffering of others.

Hostile Narcissism

Traits of hostile narcissism typically include a strong drive for competition. The person may view others as rivals, leading them to exploit these rivals to exert control.

The person may also be prone to prolonged conflict or resentment.

Collective Narcissism

Collective narcissistic behaviors often appear well-intention ed, even justifiable.

A person with collectivist narcissistic behaviors may exhibit traits such as:

Feeling anger about injustice

Demonstrating generosity

Offering support to those in need

This may not seem negative, but what makes these traits narcissistic is that they are usually deceptive and used for personal gain, to elevate oneself above others, or to feed one’s ego.

Are there other types of narcissism?

There are many types of narcissism. Many are sub types of covert or overt narcissism, and some are more common than others.

Ultimately, regardless of the dominant behavior, narcissism, in any form, remains narcissism because it serves the individual’s interests, often at the expense of others.

Social Consequences

According to Heller, the social consequences of collective narcissism can include harmful actions such as:

  • Incitement attacks
  • False accusations or scapegoating
  • Lies
  • Incendiary rhetoric
  • Smear campaigns
  • Character assassination attempts
  • Black-and-white thinking

Nationalism and Collective Narcissism

Dr. Nicole Praise, a Los Angeles-based physiological psychologist, points out that collective narcissism can create an environment of hatred targeting other groups.

Related : Why Some People are Naturally Attracted to Narcissists

For example, a 2010 study found that collective narcissism may have directly contributed to negative behaviors and attitudes toward Arab immigrants in the United States. According to a 2009 research review, collective narcissism may create a preference for:

  • Military aggression
  • Right-wing authoritarianism
  • Blind nationalism

Collective Narcissism in the Workplace

The social effects of collective narcissism can manifest in less obvious ways, including in the workplace.

Hillier points out that collective narcissism can create a “toxic work culture” where negative or harmful traits are seen as signs of loyalty and dedication, such as:

Accepting low wages
Blind obedience
Working long and exhausting hours
Work-life imbalance

A 2017 review of 45 research papers found many negative consequences—and few positive ones—of leadership narcissism in organizations, including:

Contentment towards others
Difficulty in teamwork
Negative feelings and behaviors among employees
More tasks focused solely on company image
A negative perception of the organization’s reputation

How to Stop Collective Narcissism

Browse suggests that one way to reduce collective narcissism is to start with the individual. By encouraging someone to identify with another group, you may be able to help them change their self-perception.

“For example,” she says, “if someone is a member of Incense, an online group known for its collective narcissism and violence against women, supporting their membership in a team sport like football or theater might help shift their core identity.”

According to Heller, another option is to pay close attention to and question structures of power and influence.

“Assessing the character of those in power is a useful tool for uncovering potential corruption and cover-ups,” she notes.

Heller adds that it’s important to remember that malicious motives are often hidden behind noble ideologies. It can be helpful to be aware of potential alternative agendas.

She concludes by saying that open communication is also an option for curbing collective narcissism.

“Maintaining a balanced approach and engaging in inclusive critical dialogue ensures that ethical collective processes have a real chance of succeeding,” Heller says.

To summarize

Collective narcissism is cultural, not individual. Sometimes called “group narcissism,” this social dynamic can have profound social consequences, both locally and globally.

Collective narcissism is typically characterized by:

An overwhelming sense of group superiority

Excessive sensitivity to threats

External retaliation

If you are concerned that you may be involved in group narcissism, pausing to assess internal power structures, politics, and ideologies can help you gain a clearer understanding.

Speaking with a therapist can also help you understand what you are experiencing, your role in it, and how to successfully navigate this negative group dynamic.